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LEARN TO SURF - BYRON BAY - |
The Learn To Surf Locality Guides
Introducing Learn to Surf, a new series of fun,
fresh and informative locality guides centred around the pastime we can't get enough of Ï surfing.
From Bondi in New South Wales to Bells Beach in Victoria and Snapper's Rocks in Queensland,
Australia is bursting to share its local surfing secrets with the world Ï and we'd love you to be part of it.
The Learn to Surf guides are each created by a team of
local surfers and businesspeople as practical and
informative books offering simple tips and principles to help any newcomer to the area
Ï or the sport Ï to help them find their feet, literally.
But with stimulating business in mind,
each title will also include information on the area, such as maps,
information on hot spots and annual events, as well
as a series of stylish advertisements from local businesses and organisations, designed in the fun,
youthful Learn to Surf way.
The guides
It will be a tool for surfing beginners, a gift for friends and a souvenir for visitors,
designed to enrich people's experience in each area, helping them to not only pick up the skills of surfing,
but also to help them better understand the location they find themselves in.
It is also the hope of Learn to Surf that we create a beautiful book that people far and
wide will want as a keepsake, a lifelong memory of their time in the surf.
The Learn to Surf books will boast a full-colour design
across 160 pages, each with a paperback cover with cover flaps. Initial titles within the series include
Bondi, Manly and Byron Bay.
Books will be distributed nationally through a range of traditional and non-traditional avenues. It will be
available in all businesses of each location (if someone
walks into a surf shop, they'll learn about your
restaurant, club or service), but will be encouraged
for distribution in bookstores nationally, newsagents, community clubs and groups, Australia Post
outlets, independent surf stores and surf store chains.
Passionate about keeping it local
Learn to Surf books are local books, created by local people, photographing local surfers, using local products.
While each book will share written content, they will all have their individual flavours to represent each
location, including on-location shots, and directed
by a local surfer. While we are serious players in
the publishing world, it is our desire to make every
book in the Learn to Surf series a truly grassroots product that will promote each location with authenticity
and integrity. For the first three titles in the series,
Bondi and Byron Bay will be directed by Lisa
Messenger who lives in Bondi (and is a recent surf
convert) but who also spends a third of her time in
Byron Bay with family and friends. Manly will be
directed by Emma Cooney, who has spent her
entire life soaking up the sun and surf of Sydney's
Northern Beaches.
The future of Learn to Surf
Going global: While Bondi, Manly and Byron Bay are the
first three books in the series, it is anticipated Learn to Surf will be extended to surfing spots around
Australia, including specialised books such as Learn
to Surf Grommets and Learn to Surf for
Seniors, before an international roll-out to key
surfing spots across the globe.
ON SPECIAL!
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